AMY DOUGHTY

I’m Amy Doughty

About Me.

User experience is my passion

My design Philosophy

 

I see UX as the intersection of empathy, strategy, and measurable impact. For me, great design isn’t just about how something looks; it’s about solving real problems for users while delivering meaningful business results. I strive to balance user needs with business goals, ensuring both are addressed without compromise.

My design philosophy is rooted in collaboration, continuous improvement, and building trust. I believe in designing with—not just for—users by actively involving them in the process and ensuring their voices are heard throughout.

Senior UX Designer

WORK EXPERIENCE

Dynamic UX/UI designer with over 8 years of experience developing engaging user experiences across diverse industries including Freight Logistics, Finance, Social Media, Healthcare, and Education for both established and start-up organizations. Leverages human-centered design practices to optimize user engagement, facilitate communication, and deliver exceptional user experiences.

Experience includes research, design, prototype development, and the concurrent management of multiple projects. Communicates well at all levels, possesses proven track record of designing intuitive and effective digital experiences, and is committed to ongoing professional development.

EDUCATION

Graduated from University of Colorado, Denver (CU) with a bachelor’s degree in fine arts focusing on digital design. Minors include human centered design, business fundamentals, and photography.

CERTIFICATES

  • Data Visualization: Storytelling (Aug 2023)
  • Software Product Management from the University of Alberta ( Feb 2022)
  • Software Process & Agile Practices from the University of Alberta (Jan 2022)

What i bring to the table

01.

Strategic Problem-Solving

Excel at identifying complex pain points and aligning solutions with business goals. Whether it’s implementing AI-driven fraud alerts or automating carrier workflows, I focus on creating designs that deliver measurable ROI and meaningful impact.

02.

Empathy-Driven Design

Thrive on understanding diverse user personas and balancing competing needs to create user-centered solutions. By addressing user sentiment, especially in sensitive areas like carrier-broker relationships, I design experiences that foster trust and drive adoption.

03.

UI Design Optimizations

Craft intuitive and visually engaging interfaces that enhance usability and align with user expectations. By focusing on clarity, consistency, and accessibility, I ensure my designs not only look great but also deliver seamless interactions across complex workflows.

04.

Collaborative Leadership

Lead cross-functional teams with a focus on creating scalable and impactful solutions. I prioritize collaboration and maintain a professional, level-headed approach to ensure progress without burning out the team, even when tackling high-stakes projects.

Want to connect?

email me at amyjmdoughty@gmail.com

Linkedin

© 2024 Amy J Doughty